Real Estate is one of the fastest-growing sectors worldwide. It has great potential for both big realtors and new entrants. For the record, the real estate business, in the context of this article, covers buying and selling of landed properties, buying and selling of houses, and developing and selling/renting estates both in choice areas and even rural developing areas. It is a very large sector with a huge capital float.
In Nigeria alone,
- The value of the Real Estate market is projected to reach US$2.26tn in 2024.
- Residential Real Estate dominates the market with a projected market volume of US$1.93tn in 2024.
- The value is expected to show an annual growth rate (CAGR 2024-2028) of 7.52%, resulting in a market volume of US$3.02tn by 2028.
- The value of the Real Estate market is projected to reach US$637.80tn in 2024.
- Residential Real Estate dominates the market with a projected market volume of US$518.90tn in 2024.
- The value is expected to show an annual growth rate (CAGR 2024-2028) of 3.41%, resulting in a market volume of US$729.40tn by 2028.
With this projection, Real Estate presents large enough space for realtors to grow and generate capital for business expansion.
One of the factors that scare new people from venturing into the real estate business is how to get potential buyers; Lead Generation. Apart from attracting real estate leads for free, the ultimate question lies around how they convert the potential customers into real buyers. This is lead conversion.
To succeed in the real estate business, generating quality leads is pivotal. Let me first give you a concise overview of what lead in real estate is all about. Talking about leads here, it is the process of getting contact details of potential buyers of your real estate products. This may be those who are interested in some real estate products like lands, houses and even furniture. It may also be those who have the money to buy lands or houses, though they may not be interested at the moment, but because they have the money, they may decide to buy at any time. It may also be those who don’t have the resources to buy but have the contacts or capacity to get buyers of your real estate products.
Helpful Real Estate Books
Best Real Estate Lead Generation Tactics.
1. Your Phone Contacts: This is your first list of leads for your real estate business. Organise your contacts in labels.
- Create Label lists on your phone contact list.
Your smartphone allows you to save new contacts or add old contacts to label lists. You simply need to select the Create Label option, and then name the label list. You start adding contacts to it. With this, you can send one targeted text message to over 1000 persons of the same interest category with just a click. For instance, if you need to market your real estate products to your contacts including your old school mates. Knowing that you have a label list for only your old classmates, you could tailor the message by adding something about your school days experiences, expectations, and the need to invest in real estate now. Then you select the label for the classmates. When they get this message, each of them assumes that it’s a personal message. He is more likely to react to it than when the message looks too generic and everyone knows it’s a broadcast message.
To do this, organise them according to their categories and potentials too. This sorting out of the numbers in these categories will determine the type of messages you can send to each label. With this option, you also categorise your prospects in a way to know the new prospects, interested prospects, prospects to re-target, and completed deals. With this, you would be able to send the right messages targeted at the right group of people.
2. Use Lead Funnel.
In today’s marketing world, using lead funnels has become a healthy common practice. Lead funnels are online tools that enable you to collect details of potential customers who are interested in your products so that you can reach out to them subsequently to persuade them to buy your products. As a realtor, using lead funnels is an option you will need to consider. You can use the funnels to get addresses, phone numbers, locations, e-mail addresses and choice areas of your potential customers. With these details, you can follow up with interested persons by reminding them of properties they earlier expressed interest in, new properties you are marketing and developing areas you will want them to consider investing in.
There are two ways to get your lead funnels.
1. Setting Up Your Real Estate Website and Integrating a Lead Funnel to the Website.
This may be a full-package real estate website or a simple website to display and manage your real estate products. Using this option will give you %100 control over your tool and the leads you generate. It will also enable you to send customised emails to prospects right from your dashboard using your official business email handle. It creates a high level of legitimacy for your business and breeds trust among the prospects. If you are also running a promo, you can add it to the lead funnel page with a countdown timer to the end date for the promo.
With an affordable budget plan, you can get a tastefully designed real estate website from LD MMEDIA.
2. Use General Free/Paid Lead Funnel Tools Online.
There are so many lead funnel tools online with both free and paid options. These platforms allow you to set up your funnels like this lead funnel and this too, but with limitations. They give you an option of upgrading to paid plans for you to access the full packages.
Such online tools as HubSpot, ConvertKit, Carrd, and Systeme are some great Lead Funnel Tools online.
As a beginner, if you cannot afford a personal website, you can explore them as some will allow you to store and manage up to 2000 email lists and contacts. However, you may be unable to send customised bulk and auto emails to your prospects. You can use them to generate the leads and do your follow-up manually.
If you need a professional setting up of your lead funnel tool in any of the online platforms, you may consider using the services of LD MEDIA. We help our clients to set up a free lead funnel on these platforms.
You can also get trained in creating and managing your Lead Funnel.
CONCLUSION
Due to the huge investment capital required to invest in real estate, it’s not everyone that can afford to buy lands and houses. This means that it requires the strategic generation of real potential buyers. Adequate lead generation is key to achieving success in the real estate business. Realtors should take advantage of the many options available to harvest useful leads to market and close deals in the business.
Do you need help in getting a perfect website that is suitable for your real estate business? Consider engaging the services of LD Media. We have experienced Website Builders and Graphic Designers that can take up your project from start to finish. We also have professional content creators who will ensure that the contents on your website resonate with your website visitors.
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